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Professional,
trustworthy, and reliable are just a few of the words that
could describe a successful seller on EBay. These are certainly
qualities that potential customers will look for whilst
searching to buy.
We all know that price is a key factor
as well, but with so many sellers with similar products
at similar prices, how will you seperate yourself from the
others? It is hard enough to get a customer to even look
at your auction in the first place, can you really afford
for them to leave your page to check out the competition
afterwards?
A professional listing will give the
customer the confidence not to search elsewhere.
Think about it, where would you rather spend your money?
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Here
is an example of how design and branding can take an ordinary
looking listing that could be anyone's, and turning it into
a professional, structured page which gives customers a
clear and confident message. Once designed these simply
work as a template for your future listings. Just copy/paste
the template code into your listing description and then
amend the details that need changing (e.g. price, description).
The design will be maintained around your changes and no
knowledge of HTML is necessary as all changes can be made
in the normal Ebay edit description page.
Prices from as little as
£399
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Ask
yourself, why did you open an Ebay shop? Was it
because you wanted to offer a larger selection
of products? Maybe because the listing fee for
shop items is much cheaper? So you have the customer
at your shop, job done right? Wrong! Your shop
is your chance to sell other products that you
have available, tell them more about you, subscribe
to your newsletter, promote special offers, and
at the very least be sufficiently impressed by
the style and content to add you to their favourites
lists for a further visit.
Ebay
shops can now be customised to follow your branding.
With free space for extra pages, you can really
give customers a reason to stick around. Take
a look at an example of what can be achieved here.
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Email
Newsletter
Probably the most under used tool in Ebay is the email
marketing template. When someone signs up to your
newsletter you are able to create a customised email
to send them on a regular basis. This might be your
newest items or even a one off special offer. These
can be personalised and can really offer a great marketing
tool to get potential customers to re-visit your shop.
Picture
Hosting (free for customers using our designs)
With any custom designed shop or listing a number
of images will need to be stored on a reliable server
so that they are available when a user goes onto one
of your pages. Ebay themselves offer to host these
but at a rate of £4.99 p/month this will soon
cut into the profits.
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